International Journal of Advanced Virtual Reality 2023-03-07T21:29:02+00:00 Dursun Akaslan Open Journal Systems <p><strong>International Journal of Advanced Virtual Reality</strong> (IJAVR) aims to provide a ground where leading industrial researchers, scientists, engineers, practitioners and students from universities, research institutes, industries and organizations all around the world can exchange their latest research ideas, methods, findings and share their experiences. <strong>IJAVR</strong>:</p> <p>- is an international refereed journal that publishes articles in the field of Augmented Reality, Mixed Reality and Virtual Reality.</p> <p>- publishes two issues in March and September between the first and last days of each mentioned month.</p> <p>- is free, open access and does not charge any fees under any name such as Article Processing Fees.</p> <p>- uses a double-sided blind review system. The referee list is published on the web page of the journal at the beginning of each issue.</p> Virtual World and Television Advertising of Tourism Destinations: Insights from Africa 2023-03-04T02:03:19+00:00 Kezia Herman Mkwizu <p>This paper aims to explore the virtual world and television advertising of tourism destinations with insights from Africa. The continent of Africa experienced lock-downs and travel restrictions due to the Coronavirus disease 2019 (COVID-19) global pandemic which affected the tourism sector of many countries. Tanzania did not have a lock-down during the entire COVID-19 global pandemic hence the advantage over other African countries to the extent of being elevated to a middle-income country. Whilst there were positive effects of the pandemic, the negative effects tremendously reduced tourist numbers in destinations. However, existing technologies in the virtual world that can benefit the tourism industry such as Augmented Reality (AR) have received less attention in the Africa research agenda. To expand the scope of AR, this paper specifically explored AR technologies and television advertising of tourism destinations in the context of Tanzania. A literature review method with content analysis is used as methodology approach. The findings have shown that there are opportunities of AR in relation to television advertising of tourism destinations which include the ability to integrate AR technologies with television advertising of tourism destinations. The practical implication is for tourism stakeholders to consider the use of AR technologies to sustain television advertising of tourism destinations.</p> 2023-02-27T00:00:00+00:00 Copyright (c) 2023 Kezia Herman Mkwizu