The Metaverse in Supply Chain Management: Application and Benefits



Metaverse, Virtual Reality, Artificial Intelligence, Supply Chain, Logistics Operations


Businesses are keen to implement new technologies like virtual reality, artificial intelligence (AI), augmented reality, big data, etc. as they see profitable business applications. The supply chain and the larger business community have been paying attention to Metaverse as one of the technology disruptions. The metaverse is being enhanced by several variables, including mobile-based always-on access and virtual currency linkage with reality. Additionally, the growth of the Metaverse and Non-Fungible Tokens (NFT) has taken the metaverse to a new level. This paper performs a comprehensive analysis of the metaverse's attributes, uses, and prospects in global supply chains. The current metaverse-focused study discloses the state of the research and outlines future research goals by reviewing and analysing recent articles that reveal metaverse uses across multiple supply chain activities. It has been demonstrated that the metaverse has several features that help businesses improve supply chain efficiency and customer engagement, including increased visibility into operations, facilities, inventory, and capacity. These characteristics fuelling the metaverse's application in supply chain management and logistics operations. The study further found that metaverse-related research has been extremely growing in the areas of healthcare, retail, and infrastructure, while there is still scope for study in the field of supply chain security and traceability. Finally, it is emphasized that metaverse-related research in logistics, supply chain operations, and agriculture supply chains has the potential to be explored.


Download data is not yet available.


Alpala, L. O., Quiroga-Parra, D. J., Torres, J. C., & Peluffo-Ordó nez, D. H. (2022). Smart Factory Using Virtual Reality and Online Multi-User: Towards a Metaverse for Experimental Frameworks. Applied Sciences, 1–12.

Brydges, T. (2021). Closing the Loop on Take, Make, Waste: Investigating Circular Economy Practices in the Swedish Fashion Industry. Journal of Cleaner Production, 1–8.

Chang, L., Zhang, Z., Li, P., Xi, S., Guo, W., Shen, Y., … Wu, Y. (2022). 6G-enabled Edge AI for Metaverse: Challenges, Methods, and Future Research Directions. Journal of Communications and Information Networks, 07(02), 107–121.

Denyer, D., & Tranfield, D. (2009). Producing a Systematic Review. In Buchanan, & A. D. and Bryman, The Sage Handbook of Organizational Research Methods, 671–689.

Dev, N. K., Shankar, R., & Qaiser, F. H. (2020). Industry 4.0 and Circular Economy: Operational Excellence for Sustainable Reverse Supply Chain Performance. Resources, Conservation and Recycling, 1–15.

Dwivedi, Y. K., Hughes, L., Baabdullah, A. M., Ribeiro-Navarrete, S., Giannakis, M., Al-Debei, M. M., … Sf., W. (2022). Metaverse Beyond the Hype: Multidisciplinary Perspectives on Emerging Challenges, Opportunities, and Agenda for Research, Practice and Policy. International Journal of Information Management, 66(10254), 2. doi:10.1016/j.ijinfomgt.2022.102542

Ivanov, D., & Dolguib, A. (2021). A Digital Supply Chain Twin for Managing the Disruption Risks and Resilience in the Era of Industry 4.0. Production Planning & Control, 775–788.

Joshua, J. (2017). Information Bodies: Computational Anxiety in Neal Stephenson’s Snow Crash. Interdisciplinary Literary Studies, 17–47.

Jürgens, J. (2021). The Metaverse of the Supply Chain. Retrieved 27 February 2023, from

Kar, S. (2022). With Flipverse, Flipkart Brings Shopping into the Metaverse. Retrieved from

Kathiala, R. (2022). Supply Chain Management Review. Retrieved 27 February 2023, from

Kovács, G. (2020). Special Optimization Process for Warehouse Layout Design. In &. K. V. K. Jármai (Ed.), Lecture Notes in Mechanical Engineering. (pp. 194–205). Singapore: Springer.

Lee, L.-H., Braud, T., Zhou, P., Wang, L., Xu, D., Lin, Z., & Hui, P. (2021). All One Needs to Know about Metaverse: A Complete Survey on Technological Singularity, Virtual Ecosystem, and Research Agenda. Journal of Latex Class Files, 1–66.

Lee, S. H., Lee, H., & Kim, J. H. (2022). Enhancing the Prediction of User Satisfaction with Metaverse Service Through Machine Learning. Computers, Materials & Continua, 4983–4997. doi:10.32604/cmc.2022.027943

Li, F. (2020a). Leading Digital Transformation: Three Emerging Approaches for Managing the Transition. International Journal of Operations & Production Management, 809–817.

Li, F. (2020b). The Digital Transformation of Business Models in the Creative Industries: A Holistic Framework and Emerging Trends. Technovation, 1–10.

Londe, B. J., & Masters, J. M. (1994). Emerging Logistics Strategies: Blueprints for the next centuary. International Journal of Physical Distribution and Logistics Management, 35–47.

Lund, S., Manyika, J., Woetzel, J., Bughin, J., Krishnan, M., Jeongmin, S., & Muir, M. (2019). Globalization in Transition: The Future of Trade and Value Chains. Chicago: McKinsey Global Institute.

Marmolejo-Saucedo, J. A. (2022). Digital Twin Framework for Large-Scale Optimization Problems in Supply Chains: A Case of Packing Problem. Mobile Networks and Applications, 2198–2214.

Mentzer, J. T., DeWitt, W., Keebler, J. S., Min, S. N., Smith, C. D., & Zacharia, Z. G. (2001). Defining Supply Chain Management. Journal of Business Logistics, 1–25.

Pan, X. (2008). Information Technology in Logistics and Supply Chain Management. IEEE International Conference on Automation and Logistics, ICAL 2008, 2185–2188. Qingdao: IEEE.

Papagiannidis, S., & Bourlakis, M. A. (2010). Staging the New Retail Drama: At a Metaverse Near You! Journal of Virtual Worlds Research, 425–446.

Park, S.-M., & Kim, Y.-G. (2022). A Metaverse: Taxonomy, Components, Applications, and Open Challenges. IEEE Access, 4209–4251.

Prajogo, D., & Jan, O. (2012). Supply Chain Integration and Performance: The Effects of Long-term Relationships, Information Technology and Sharing, and Logistics Integration. International Journal of Production Economics, 514–522.

Pymnts. (2022). Walmart Extends Run of Digital Expansion with New Roblox Pact. Retrieved 27 February 2023, from

Rai, A., Patnayakuni, R., & Seth, N. (2006). Firm Performance Impacts of Digitally Enabled Supply Chain Integration Capabilities. MIS Quarterly: Management Information Systems, 225–246.

Scaff, R. (2022). 4 Ways The Metaverse will Benefit Supply Chain Networks. Retrieved 27 February 2023, from

Sharma, A. (2022). DP World to Tap into Metaverse to Solve Supply Chain Challenges. Retrieved 27 February 2023, from

Singh, G. (2022). Blockchain: Financial Express. Retrieved 27 February 2023, from

Trivedi, S. (2022). Procurement/Supply Chain Management: Management Enthusiast. Retrieved 27 February 2023, from

Tueanrat, Y., Papagiannidis, S., & Alamanos, E. (2021). A Conceptual Framework of the Antecedents of Customer Journey Satisfaction in Omni-channel Retailing. Journal of Retailing and Consumer Services, 61–72.

Yavuz, M., Çorbacıoğlu, E., NuriBaşoğlu, A., Unsal Daim, T., & Shaygan, A. (2021). Augmented Reality Technology Adoption: Case of a Mobile Application in Turkey. Technology in Society, 109, 1598–10160.

Yuliana, O. Y., Purwanto, G. R., & Siagian, H. (2022). The Effect of Information Technology Implementation on Supply Chain Performance through Information Sharing and Supply Chain Collaboration. Current Applied Science and Technology, 1–14.

Zhao, N., Liu, X., Wang, Q., & Zhou, Z. (2022). Information Technology Driven Operational Decisions in a Supply Chain with Random Demand Disruption and Reference Effect. Computers and Industrial Engineering, 49–53.



How to Cite

Trivedi, S., & Negi, S. (2023). The Metaverse in Supply Chain Management: Application and Benefits . International Journal of Advanced Virtual Reality, 1(1), 36–43.



Literature Review Articles
Received 2022-11-21
Accepted 2023-02-25
Published 2023-02-27